When I was pregnant, I felt like nothing suited me. I didn’t wear maternity clothing, purely for the reason I could not find anything that made me feel beautiful or anything that accentuated my big belly. The majority of the maternity clothes I came across were not appealing and so I found myself wearing plain black Kmart styled leggings and big t-shirts and jumpers throughout the later months of my pregnancy. Not such a fantastic look.
It was when I came across the Happy Mum Brand that I thought – WOW. A maternity clothing website that didn’t have the typical “mumsy” look. A brand that I wish I had found when I was pregnant. A brand that I will go to when I decide to have a baby again. It was definitely a brand that I wanted and needed to share with you.
The Happy Mum Brand originally started out in Europe and has grown to be a household name. It was launched in Australia just 9 months ago and the response has been amazing!
If you head over to the website you will see the range is HUGE and their are loads of options to suit a wide range of occasions and style preferences. New styles are added regularly throughout the seasons to keep it fresh and interesting. From dresses to sleepwear, the Happy Mum website has it all.
The concept behind the Happy Mum designs really is that women should be able to still look and feel hot, pregnant or not! With a slogan of “ Beautiful Sexy Pregnant” the Happy Mum brand fill a void in maternity nursing wear industry for high fashion, stylish clothes. All of the garments are designed in house and made using the highest quality exclusive European made fabrics. Each item has been specially designed to stretch and “grow” only in the areas that will expand during pregnancy. This is to make sure that all the garments will flatter your body and above all, accentuate the beautiful maternal form.
All women have their different preference of style. Whether you love high waist lines or prefer low rise styles, Happy Mum can cater to your needs and provide pregnancy clothes online that will look great and sit comfortably throughout your pregnancy and beyond! There are designs that also have discrete breastfeeding access, which you would never know it was there until you try for yourself!
The other amazing and very clever thing about the label is that the designs have been made for maximum wearability and value for money in that the wearer only needs to choose their pre pregnancy size XS-XL and this will flatter and fit from day one till long after their baby is born! The clothes look just as good on a non pregnant body as they do on a pregnant body so no need to waste money on maternity clothes that you’d never wear again after the birth of your bub! Infact Happy Mum have many non pregnant followers of the brand who love it for it’s style and comfort!
To view the amazing goodness of this fantastic brand head on over to http://www.happymum-maternity.com/. We hope you love what’s to offer just as much as we do!